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+Content created for a newsletter can then be reused as a blog post and summarized in social media posts for further leverage. By [consistently publishing](https://scm.bcorex.e3labs.net/ada23w76202187/promotion1989/wiki/Solicitor-databases-vary-widely-in-impact.) helpful information and answering client questions, a smaller practice can demonstrate authority and earn trust online. Each blog post should range from 800 to 2,000 words. Draft a title that describes your topic in the way people might search for the information included in the blog post. Most of us are unlikely to fall afoul of the rules regarding automated profiling that may have legal or otherwise significant effect on an individual, if you do, probably stop reading this and go speak to a lawyer instead. The illustration below addresses how attorneys can capitalize on blogs using the COPE philosophy: Create Once, Publish Everywhere / Enthusiastically. Unfortunately, you’re competing for clients with over 1.3 million other attorneys across the country. The Importance of Sharing Your Blog in Multiple Channels: C.O.P.E. In the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. Whether you’re an independent lawyer or part of a small team, let your personality shine through.
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